The Senate begins debating its health care reform bill today. You're probably already noticing more and more commercials on TV trying to shape that debate.
A record $165 million has already been spent on health care ads, and there's a reason for that.
Remember Harry and Louise? They're actors who some say single-handedly shifted the case for health reform against the Clintons in the 1990's.
Fifteen years after Harry and Louise entered our living rooms – millions of dollars are being pumped into a whole new generation of ads lobbying us for, and against, the health care bills in Congress.
Are they effective – and who are they targeting? Evan Tracey, founder and president of the Campaign Media Analysis Group, spoke to Joe Johns on American Morning Monday.