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January 28th, 2011
10:27 AM ET

More than child's play? Walmart introduces make-up line for 8-year-olds

A new line of body mist, mascara, and other products will soon be hitting Walmart's shelves. But, this isn't your average make-up line– this one is called geoGIRL and it specifically targets 'tween' girls as young as 8.

Critics say encouraging girls to wear make-up at a young age also encourages a negative self-image. But Walmart is standing by the line and says '"The geoGIRL line was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing make-up." CNN's Kate Bolduan talks to Psychotherapist Karol Ward about the story that's stirring up a lot of controversy.


Filed under: Controversy • Fashion
soundoff (5 Responses)
  1. Jimmy Jo Jo

    Anyone who would want to see an 8-11yr old little girl with make-up on is just as sick as the parents who encourage it and the corporations that promote it. Welcome to the United States of Stupid.

    January 31, 2011 at 11:17 am |
  2. heather

    i think its great for little women(8-11) to use make up because if a little girl wants to express her imagination about wearing cosmectics let her strut her stuff and watch she is on fire!!!!

    January 30, 2011 at 3:53 pm |
  3. Wendy Mount Shasta, CA.

    Why are big corporations dictating to our youth? I agree with Karol Ward's assessment to end the pressure on parents. Bombarding parents and tweens via age inappropriate TV programs and commercials just adds more stress. I would like to see more of Karol Ward's common sense advice.

    January 28, 2011 at 5:21 pm |
  4. Concerned in the Midwest

    I believe Karol Ward brings up an excellent point. Corporations are forever finding new ways to get consumers to part with their money. Creating unnecessary pressure from children to pressure their parents into spending is one of their favorite strategies. Making the parents ultimately responsible does not mean that exploiting children's inexperience and perhaps questionable judgment is the right thing to do. Parents are fighting a war against unhealthy images in the media. Do we really need to make it even more difficult to raise young ladies with healthy self-esteem in order to increase sales revenue? It is a shame.

    January 28, 2011 at 11:58 am |
  5. Liz, Columbus OH

    Obviously, Walmart's motive is profit. It is disturbing that little girls (8-11) would want to wear make-up other than for dress up, but not surprising in our culture which tells women over and over that they are not naturally beautiful. They must buy , buy , buy to achieve "the look". I would like to see young girls not worrying about all this nonsense and be able to enjoy their youth.

    Where are these products made? USA?

    My other and even greater concern is what are the ingredients in the make-up, body mist etc. It is widely known now that many ingredients in most make-up found in the big box stores contains harmful ingredients which mimic hormones and cause harm , especially in young bodies. I hope parents are vigilant about checking the labels on any products they use on their children or children use.

    January 28, 2011 at 11:36 am |