Miller High Life markets itself as the beer for the everyman. And now the company is launching an ad campaign for the everyman too.
Miller High Life will air new commercials in coverage surrounding the Super Bowl that revolve around the customer. Consumers will be able to sign up with Miller High Life to be "sponsored" and will then have the choice of receiving a $1 check, a $1 coupon for Miller High Life or donating $1 to U.S. veterans.
Windell Middlebrooks, the man starring in the ads, talks to T.J. Holmes about the philosophy behind the Miller High Life campaign and gives American Morning a preview of a new commercial.
(CNN) – Parents concerned about the images of teenage girls in the media will probably be disturbed, but not very surprised, to learn about a new study of prime-time shows most popular with 12- to 17-year-olds. The Parents Television Council found that young female characters on these popular shows are highly sexualized. They also found that there was more sexual content in scenes with underage female characters than with older females.
Nicole Clark, spokesperson for The Parent Television Council, former Elite international model, and director of the documentary film “Cover Girl Culture”, joined us on Thursday’s American Morning to discuss the effect of sexualized young female characters on adolescent viewers.
(CNN) – Those twenty-something women – entitled, don’t want to pay their dues. Or so the stereotype goes. But what’s really going on with the millennial generation? A new study and documentary reveals the truth about women in their twenties, and their social and economic impact on the country.
Lindsey Pollak, millennial expert and lead collaborator on the Levi’s 'Shape What’s to Come' research, and Chiara Clemente, director of the 'Shape What’s to Come' documentary, talk more about this motivated generation of women on American Morning.
Aptly called the craze of the year, “Angry Birds” has been downloaded over 50 million times this year. It has become such a pop-culture phenomenon, that it even made into this weekend’s “Saturday Night Life”. Nick Thompson, senior editor at The New Yorker, discusses why the game has become so popular on Monday’s American Morning.