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May 7th, 2009
09:59 AM ET
May 7th, 2009
09:23 AM ET

Erectile dysfunction ads too hot for TV?

[cnn-photo-caption image= caption= "Rep. Jim Moran wants to limit the time of day ads for erectile dysfunction medicine can air on TV."]

From CNN's Bob Ruff

You’ve all seen them. Those ubiquitous TV ads where a simple little pill transforms a man suffering from erectile dysfunction, or ED, into a virile tiger who puts a smile on the face of his now beaming wife.

Well, Representative Jim Moran (D-VA) has seen them too, and you’d be hard pressed to see a smile on his face when he talks about the ads.
“A number of people,” he says, “have come up, including colleagues, and said I’m fed up. I don’t want my three or four-year old grandkid asking me what erectile dysfunction is all about. And I don’t blame them.”

Enter H.R. 2175. That’s a bill that Rep. Moran introduced last month that would prohibit any ED ads from airing on broadcast radio and TV between 6AM and 10PM. The bill advises the Federal Communications Commission to treat these ads as “indecent” and instruct stations to restrict their broadcast to late night and overnight hours.

So, could it be adios to all of those “Viva Viagra” commercials that play on network television on weekends and during the evening? Could the same be said for the Cialis couple sitting in outdoor tubs looking out at the sunset? And could Levitra also be shunned to the overnight hours?


Filed under: Controversy
May 7th, 2009
06:31 AM ET

What’s on Tap – Thursday May 7, 2009

Here are the big stories on the agenda today:

Santa Barbara burning. Big, expensive homes being reduced to ashes. Red Cross shelters filling up and nature stacking the deck against firefighters, with 100 degree temperatures and 60 mile an hour winds.

The Obama Administration announcing $17 billion in budget cuts today. That's only a tiny fraction of next year's almost $3.5 trillion dollar spending plan. The cuts would trim or end 121 government programs. Republican leaders are already saying it's not enough. It's only half of what President Bush wanted last year. It could be a tough sell on Capitol Hill.

Your money on the line today, as we find out results of the bank stress tests. The government says some banks still need billions more to outlast the recession, but there are plenty of positive signs too. Bottom line – will you be asked to cut another check? The CNN Money Team breaks it down.

Bye bye Viagra? Rep. Jim Moran, a Democrat from Virginia, is taking aim at all those "erectile dysfunction" ads running on television at all hours of the day. He has said in the past that "they just push the envelope too far. There's just too much sexual innuendo." So Moran has reintroduced legislation (he tried before in 2005) to treat Viagra and other similar drugs as indecent, which means the FCC would have to ban such ads on broadcast television between 6am and 10pm.

Filed under: What's On Tap
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