Editor's note: Ed Rollins, a senior political contributor for CNN, is senior presidential fellow at the Kalikow Center for the Study of the American Presidency at Hofstra University. He was White House political director for President Reagan and chairman of the National Republican Congressional Committee.
[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/POLITICS/09/17/rollins.obama.tv.health/art.ed.rollins.courtesy.jpg caption="Ed Rollins says opposition to health care reform is about the substance, not the president's race."]
NEW YORK (CNN) - President Obama is about to undertake a full-scale blitz of all the Sunday talk shows to try to convince the American people one more time of the merits of his health care plan.
This is after he has spoken on the subject publicly more than 100 times and after he just gave a nationwide speech before the Congress and the country.
I know this is his highest priority, but what else can he say to turn around the nearly half the country that doesn't want his health care plan? And if he told us honestly that the plan he and the Democrats are proposing could cost you more and cut services for those on Medicare, even more people would be opposed.
This is now an inside game. There are House versions and a Senate version of the reform bill. It's a question of how do you get them passed and get them to a conference committee to work out the differences.