American Morning

Tune in at 6am Eastern for all the news you need to start your day.
September 24th, 2009
07:55 AM ET

New breast cancer PSA is an eye-grabber

We've all seen our fair share of shocking ad campaigns. Flip through any fashion magazine and you'll see all kinds of edgy ads from designers.

But now a public service announcement, or PSA, for breast cancer is really drawing attention to the cause.

It's called "Save the boobs" and you have to see it to believe it.

Filed under: You Have to See This
soundoff (21 Responses)
  1. los

    This PSA is a great idea! All in all, we all know sex sells- it is a fact! We all love it and we all do it. If that is what it takes to make people aware of what breast cancer is, then so be it. You have to say to yourself that the "awareness" is working because we are all talking about it in either a positive way or negative way on how we feel about the PSA spot. If there was a "Save the d***s" ad, (as mentioned) I would be all for it also, as my father went through taking out his prostate on "early detection". As he said' quote "I'd rather live more years with my kids and grandchildren than in a coffin with an erection." He's had no traces of Prostate Cancer since then.

    September 25, 2009 at 6:19 pm |
  2. vanessa

    I think a female this is so offensive- why does everything have to be turned into a sex seller for males? this shouldn't be to turn on males! and this isn't bringing awareness of the real problem. boobs are the last thing you care about when you are dying. Would they ever make a campaign for prostate cancer on "save the dicks?" hmm... that's how you know it's sexist and insulting!! We should complain to the cancer society about this- it's so degrading! Guys of course don't care because this isn't about them showing off their body parts it's about getting their attention which the boys are drooling over and breast cancer isn't a drooling matter.

    September 25, 2009 at 12:16 am |
  3. Brice

    That's funny. I would think that especially those going through the trauma of breast cancer would embrace the fact that they are promoting early detection, and obviously getting peoples attention. As far as being too racy, I think people need to realize that sex is a part of life and not be so uptight about it. If this is what it takes to get people to think about getting examined, so be it.

    September 24, 2009 at 7:48 pm |
  4. CaptainTrips

    Americans are SO uptight about the human body. Relax people!

    September 24, 2009 at 7:18 pm |
  5. Jill

    Why is it that men must be "enticed" in order to get their attention? This ad is immature, insensitive and lacks compassion for the women who are going through such a horrific and emotional ordeal. What is being portrayed here is that the only way to grab a man's attention to a serious, personal and sensitive subject is to lure him in with sexual teasers. My bet is that most men who find this ad tasteful will not know what it is that the ad is trying to capture. It's a triple D – incredibly disappointing, distasteful and demeaning.

    September 24, 2009 at 6:30 pm |
  6. Mydoc17

    I don't have a problem with it. Something needs to be done that really grabs the attention of women. I just hope that they don't do something similar for men.

    September 24, 2009 at 5:52 pm |
  7. DB

    Interesting. As husband supporting a 35yr wife with Stage IV BC I have mixed feelings.

    I agree with Tos post it does not show the horrible, terrible side of BC. We wanted the boobs GONE to save her life! It was not about the look!

    Now that said, we need to raise awarness and if this sexy ad is what it takes....well I am all for it....

    September 24, 2009 at 5:25 pm |
  8. TLC

    I dont think the ad is offensive. I am in the waiting period to see if I have breast cancer. With no medical insurance, I don't know how I am going to pay for the treatment. I earn to much for assistance, but not enough to get by on. What ever ad brings awareness to this... Go for it.

    September 24, 2009 at 4:59 pm |
  9. JoAnn Hawkins

    I am a 10-year Breast Cancer Survivor and I am appalled at this PSA. And I take personal offense to it. This commercial has absolutely nothing to do with Breast Cancer. If this ad had shown this young woman with only ONE breast.....then it would have made an impact!

    September 24, 2009 at 4:57 pm |
  10. L Hall

    This ad is wrong – Is all you care about saving Boobs – What about lives? This is just worng and my life is mor important then my boobs

    September 24, 2009 at 4:44 pm |
  11. JohnWinNC

    This ad is not as offensive to me as the one about the man in the pool with an enlarged member, due to "male enhancement" pills. At least, this breast cancer awareness ad does not imply that all women without large breasts need bigger ones. The message I got was that we all want to "save the boobs" which seems like a win/win to me.

    September 24, 2009 at 4:19 pm |
  12. Alison

    I do not see the need to exploit women to get the attention of Americans on Breast Cancer Awarness. If you want to grab the attention of younger people, have real life cancer survivors in their age group in the ad's. Reality!

    September 24, 2009 at 4:10 pm |
  13. Gary

    As someone who lost a friend to breast cancer I find it distasteful. I think of the suffering she went through, and how nobody could have cared less about whether or not she kept her boobies, we just wanted her to be able to stay alive.

    Breast cancer awareness should be focusing on saving the women, not just the body part.

    September 24, 2009 at 3:29 pm |
  14. GBJ

    So you think this PSA is to "sexy"? Really! I think the disease is to DEADLY!

    Maybe if Americans were not so hung up about the human body we could speak more openly about it, it's diseases, beauty, and how it operates (aka sex education, puberty, how to respect people of the opposite sex, etc) and not have to "resort" to "shock" ads. But until we do, go for it.

    September 24, 2009 at 2:46 pm |
  15. Tos

    I find it distasteful and it shows no regard really to those who suffer with this horrible disease.
    To shove a set of big ones in the face of women who may be or are dealing with breast cancer then it is insulting, as so many woman actually loose one or both breasts to help save their lives.

    September 24, 2009 at 12:17 pm |
  16. carol

    stupid ad did nothing for me i think they could have come up with something a little different

    September 24, 2009 at 12:08 pm |
  17. Roger

    As a young person, it definitely caught my attention. So kudos, but I just wish people would stop being so uptight about everything. Awareness is awareness. Don't like it? Your opinion is not the only one that matters.

    -Roger J Howard

    September 24, 2009 at 11:20 am |
  18. Steve Stuglin

    Someone explain to me why it is perfectly acceptable to use "boobs" to sell soda, cars, sporting goods, or any other material possession but we MUST draw the line when the body part is used to protect itself.

    This ad, and others like it within the campaign, are graphic, but hardly anything new. In an era with buxom bodies draped over the latest sports car and replications of Barbie enjoying the cool refreshing taste of a new soft drink – it is disingenuous at best to claim that this ad is being "too racy."

    Sex sells – it works – our culture is rampant with it – and that isn't likely to change anytime soon. Why not ENCOURAGE the use of this marketing tactic towards something other than materialism? We should ENCOURAGE lung cancer awareness ads and breast cancers ads that can, even with only a limited audience, make use of this battle tried and tested ploy – selling with "boobs."

    Three cheers for a altruistic PSA that takes advantage of the money-making ploys of mainstream advertising.

    September 24, 2009 at 11:10 am |
  19. Terri Ann

    Great ad! Let's not be afraid of something that will draw attention to a cause like breast cancer detection. Obviously, it's getting people to talk about it!

    September 24, 2009 at 11:05 am |
  20. Frans Nijhof

    I think this is ok when it grabs the attention of younger people, mabye they should make an ad where a girl is asking her boyfriend to help her. Because how earlier it's discovered how better it is. Sometimes I think they don't pay attention to cancer as they should do because it's becoming or it already is the number 1 cause of death. I wouldn't mind when they do a checkup on an earlier age especially when there is a history of cancer in the family.


    Frans Nijhof

    September 24, 2009 at 8:02 am |