American Morning

Kenneth Cole uses provocative ads to raise AIDS awareness

Today is World AIDS Day. 33 million people are living with the disease. The number of new cases is down, but more women and younger people are becoming infected.

Designer Kenneth Cole, a longtime activist, was the very first to promote AIDS awareness in ads that have helped shatter the silence about the virus around the world. Our Alina Cho recently spent the day with him in this AM original report.

Related: amfAR.org