American Morning

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December 15th, 2009
09:00 AM ET

Tiger's sinking stock

He's bigger than golf. Bigger than sports. He is a brand.

Now, Tiger Woods is stepping away from the sport that made him the first billion dollar athlete, and a loyal sponsor is bailing on him.

To talk about the impact this could have, we spoke to USA Today sports business reporter Michael McCarthy on Tuesday's American Morning.

Filed under: Business • Sports
soundoff (5 Responses)
  1. jay m

    Tiger is just a great athlete, he never said that he was a great role model, that label was placed on him by the press. Now he is being judged by people who are doing the same thing that he was doing.

    December 16, 2009 at 11:32 am |
  2. Amanda

    Tiger-If the senators and governors and important political faces are our country's role models, then Tiger is just following suit. He is not the first person to have "transgressions". Having an affair does not make him a bad golfer, which is why he is famous. If he was a bad golfer, no one would care that he had an affair!

    December 16, 2009 at 7:33 am |
  3. Barbara Dowling

    To Nike Chairman Phil Knight . My family will NOT SUPPORT NIKE Tiger Woods is a very poor person to represent Nike can you not find anyone better.

    December 15, 2009 at 4:04 pm |
  4. Sal Santi

    How sad is it that the whole 'sport' of golf is dependent on the SOCIOPATH of Tiger Woods. It's almost entertaining to see how he makes a fool of his sponsors and his supporters. What's scary is how organized and coordinated all his manipulations have been. I can see why people making money off Tiger would go along, BUT, I can't understand those that would just look the other way after seeing the vicious path he has carefully carved out for himself. I'm not judging, you don't have to be GOD to spot gilded slime. Eventually, it always ooozes out.
    What Tiger embodies can't be treated, can't be prayed for, and shouldn't be forgotten. His image can serve as a reminder to beware of people like him that minimize or normalize the effect of his actions. When that happens – everyone is worse off.

    December 15, 2009 at 1:15 pm |
  5. Olive Salih


    Modern Day Slavery ?

    There Must Be Change Throuh-out....

    Again Media Has Ran Wild As Usual ..under its Creation since 60's to90's
    when using Humans as Destructive Organisims to make money for a few individuals.
    There Has To Be A Change... I think about the women ? They will take New Jobs..Working Towards Building Families And Communities..

    December 15, 2009 at 11:36 am |