Editor's Note: In an American Morning original series, “Big Stars, Big Giving,” Alina Cho looks at celebrity philanthropy and how these big stars can make a big impact. Through one-on-one interviews with Elton John, Ben Stiller, Madonna, Martha Stewart and Richard Branson, she shares what causes have become their passion, and how you can get involved.
Ben Stiller is using comedy and social media to make a difference, raising money to build schools in Haiti.
His charity name is a spoof on Lance Armstrong's foundation, "LiveStrong," with its famous yellow bracelets. Stiller came up with "StillerStrong," and his version of the bracelet is a headband.
In part two of "Big Stars, Big Giving," Alina sits down with the famous funny man Tuesday, 6-9 a.m. ET – only on CNN’s American Morning.