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March 15th, 2010
11:00 AM ET

Study: Ad could influence 174,000 underage girls to smoke

(CNN) – Was a sexy name and pink camel on a pack of cigarettes meant to target young girls? That's the focus of a new study in the Journal of Pediatrics that looked at an ad campaign by R.J. Reynolds Tobacco Company.

The findings present some pretty troubling news for both kids and parents. Our senior medical correspondent Elizabeth Cohen has the report.


Filed under: Health
soundoff (6 Responses)
  1. Julie

    Smoking has become the boogie man of the 2010. Who cares? These people all warped out on tobaccoo, are embracing marijuana, citing they do not smoke. What is it when that mother buys land and supports her teenage wacko son into selling medical marijuana?
    Kids are in the age of rebellion when teenagers, they will do anything to tick off parents. The more the parents protest, they more they will do it. Supposed to be the land of the free? What happened to that idea?

    March 16, 2010 at 10:33 am |
  2. Steve Lotz

    Doesn't the media have more important things to report? This is a non-issue as far as I'm concerned.

    March 16, 2010 at 7:11 am |
  3. Chris McCulloch

    Reminds me of a Saturday Night Live Skit on weekend report... REALLY!!!! Give me a break and the bad thing is these people have nothing better to do but knock advertisers for advertising.... REALLY..

    March 15, 2010 at 8:19 pm |
  4. Heather

    The news is that they are targeting girls, it is illegal to smoke under the age of 18. Camel is using 'pretty colors' to target impressionable children.

    March 15, 2010 at 8:06 pm |
  5. carlos

    hahaha. joe, many people are going to get pissed off by your comment, which is completely true. people CHOOSE to smoke. leave em to their cancer sticks.

    March 15, 2010 at 7:50 pm |
  6. Joe

    Maybe I'm missing something here, but isn't the point of advertisements to get people to buy your product? Apparently, Camel had a successful marketing campaign. How is this news?

    March 15, 2010 at 5:31 pm |