Those caffeinated alcoholic beverages, popular among college students and now notorious for their whopping alcohol and caffeine content, are not safe, according to the U.S. Food and Drug Administration.
The FDA intervened Wednesday, telling the makers of the alcoholic beverages that the drinks are a "public health concern" and can't stay on the market in their current form.
One of the CEOs reacts today on American Morning.
Michael Michail, CEO of United Brands, the maker of Joose and Max, tells AM’s Kiran Chetry the brand’s plan for making the drinks safe enough to sell and why his brand “would like to comply” with the FDA. "As a responsible marketer, with an alcoholic beverage, we have to be very careful and obey the law of the land," he tells AM.
(CORRECTION: Post inaccurately said the USDA was involved in regulating the beverages. It has been corrected to reflect the accurate administration, the FDA.)