(CNNMoney.com) - Toys R Us, the nation's largest toys-only retailer, got a head start on the holiday shopping craze, when it opened at 10 p.m. on Thanksgiving Day for the first time. The line outside the flagship toy store in Times Square started forming at 7:30 p.m. It was dominated by passers-by and tourists who had heard the store would be opening its doors at 10, offering 150 doorbuster deals on everything from iPods to Barbie dolls.
This morning, American Morning is live with Toys R Us CEO Gerald Storch at the company‚Äôs flagship store in Times Square. He tells us how last night and this morning went, and gives his outlook on the hot toys this holiday shopping season.