A new line of body mist, mascara, and other products will soon be hitting Walmart's shelves. But, this isn't your average make-up line– this one is called geoGIRL and it specifically targets 'tween' girls as young as 8.
Critics say encouraging girls to wear make-up at a young age also encourages a negative self-image. But Walmart is standing by the line and says '"The geoGIRL line was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing make-up." CNN's Kate Bolduan talks to Psychotherapist Karol Ward about the story that's stirring up a lot of controversy.