Miller High Life markets itself as the beer for the everyman. And now the company is launching an ad campaign for the everyman too.
Miller High Life will air new commercials in coverage surrounding the Super Bowl that revolve around the customer. Consumers will be able to sign up with Miller High Life to be "sponsored" and will then have the choice of receiving a $1 check, a $1 coupon for Miller High Life or donating $1 to U.S. veterans.
Windell Middlebrooks, the man starring in the ads, talks to T.J. Holmes about the philosophy behind the Miller High Life campaign and gives American Morning a preview of a new commercial.