American Morning

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February 4th, 2011
09:25 AM ET

Sports number crunchers split on Super Bowl winner

Two childhood friends who love football, one an award-winning sportswriter, the other a finance geek, have the answers that just might help you win your Super Bowl bet.

Jon Wertheim, senior writer at Sports Illustrated, and Tobias Moskowitz, University of Chicago finance professor, are co-authors of  Scorecasting: The Hidden Influences Behind How Sports Are Played And Games Are Won, which takes a Freakonmics-type approach to the science of winning games. The book answers questions like, does the hometown team really have an advantage? And, how much do fans make a difference?

Wertheim and Moskowitz tell American Morning’s T.J. Holmes how their research can be applied to predicting the Super Bowl winner live from Arlington, Texas.

So which team will it be–Packers or Steelers– for Super Bowl XLV?

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