American Morning

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April 20th, 2011
02:56 PM ET

Colt 45 Blast's fruity flavors, hip-hop design enticing teen drinkers?

Fruity flavors. An endorsement from Snoop Dogg. 12% alcohol.

With it’s bright packaging is Pabst Brewing Co.’s newest alcoholic beverage Colt 45 Blast attracting younger drinkers?

The new neon drink is a fruity blend with twice the alcohol as the original Colt 45 malt liquor, which has 6% alcohol. The 23-ounce canned drink comes in four flavors: strawberry lemonade, blueberry pomegranate, grape and raspberry watermelon.

Today on American Morning Jason Carroll talks to a watchdog group and a lawmaker who say Colt 45 Blast’s marketing is targeting teenage drinkers. What do you think? How does it compare to Four Loko, the caffeinated alcoholic beverage made popular among college drinkers?

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