American Morning

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May 11th, 2011
07:33 AM ET

Spanx founder gives skinny on shapewear mega brand

Celebrities wear them on the red carpet, and now you can even buy them at Target–Spanx, the shapewear mega brand, is helping women (and men) look slimmer under their clothes. Over nine million pairs of the footless pantyhose have been sold.

The brand began with a pair of white pants that were a little too tight and a derriere that was a little too big. Today on American Morning's Alina Cho talks to Spanx founder Sara Blakely. Blakely tells the story of how she created the product and built the $350 million business.

Plus, watch Ali, Kiran and Christine check out Spanx's latest products- for men!

Filed under: Business
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