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July 4th, 2011
12:45 PM ET
Nathan's hot dogs: Marketing geniuses?
Later today, we'll get to watch one of the great traditions of the Fourth of July: The Nathan's annual hot dog eating contest at Coney Island. But this contest is about a lot more than fun in the sun.
CNN's Allan Chernoff explains why Nathan's annual hot dog eating contest at Coney Island is a marketer's dream.
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