American Morning

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November 14th, 2011
11:40 AM ET

Evelyn Lauder, who created breast cancer's pink ribbon, dies at 75

Evelyn Lauder, a member of the Estee Lauder cosmetic company who helped create the iconic pink ribbon, died Saturday in New York City at the age of seventy five.  Lauder developed a global campaign for breast cancer awareness and raised millions of dollars put towards medical research.

Alina Cho speaks with John Demsey, group president of Estee Lauder, to discuss the major impact that Evelyn Lauder had on the fight against breast cancer.

Filed under: Health
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