Are the best holiday gift bargains to be found on Black Friday? Retail analyst Marshall Cohen explains why it may not be

About 152 million people are expected to go shopping for holiday gifts this weekend, so retailers and consumers alike are gearing up for the Black Friday chaos, some of which actually starts as early as this evening.

How are you going to get more bang for your buck? Are Black Friday deals the best you can get during the holiday season?

American Morning’s Alina Cho talk with NPD Group's chief industry analyst Marshal Cohen to explain more. One suggestion Marshal had to find a good deal? Traditional gifts such as cashmere sweaters, fragrances, and even toys.