American Morning

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February 7th, 2011
09:02 AM ET

Breathing new life into Old Spice

"I'm on a horse."

Those four words breathed new life into an aging brand and cracked us up. Over 29 million YouTube hits later, the man now known as "The Old Spice Guy" is back at it again with a new ad campaign.

Isaiah Mustafa joined American Morning's Kiran Chetry to talk about how his life has changed since becoming "The Old Spice Guy," the new campaign and how they manage to film it all in one take.

Filed under: Advertising