
[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/03/26/art_peter_bregman.jpg caption=" Peter Bregman says the best strategy in the downturn may be to create your own work."]
By Peter Bregman
Special to CNN
Editor's note: Peter Bregman is chief executive of Bregman Partners Inc., a global management consulting firm, and the author of "Point B: A Short Guide to Leading a Big Change". He writes a weekly column, How We Work, for HarvardBusiness.org.
NEW YORK (CNN) - Madame Alexander was one of the great innovators in the doll industry.
According to the company that bears her name, she made the first doll with moving eyelids, the first doll based on a licensed character (Scarlett O'Hara from Gone with the Wind), the first doll fashioned after a living person (Queen Elizabeth) and many others.
But what's most interesting is how and why the company got started.
Beatrice Alexander's father owned the first doll "hospital" in New York City, where broken porcelain dolls were sent to be repaired. That got her thinking. Maybe porcelain wasn't the best material for a doll. So she sat around her kitchen table with her four sisters, and they started a business sewing dolls out of cloth.
Bigger is definitely not better right now in the banking business. We're seeing commercial banks buried under a mountain of debt and needing the government to save them from themselves.
But for some smaller, community-based banks... business is booming.
They may not have the name recognition but some start-up banks say they can provide service that's just as good as the larger chains and they say their customer's money is just as safe.

The nation's unemployment rate is still climbing, but it's affecting a lot more men than women.
The Bureau of Labor Statistics puts unemployment over eight percent for men, but under seven percent for women. That has some experts wondering – could women be key to our recovery?
For more, we talked to Jacki Zehner with the Women's Funding Network and Linda Butler who's benefitted from that network.

As the recession deepens, guess who’s fast becoming the best friend of American businesses?
American women.
Companies have long known that women often make the buying decisions for the household. But unemployment now is soaring much higher among men than women, which means women now control even more of what gets spent.
By one measure 80% of consumer spending is attributed to women. They control as much as 85% of household spending on everyday items. And they buy more than half of the new cars. Statistics like these are getting the attention of American’s corporations.
Twenty year old sophomore Ben Lewis is busy these days. When he's not studying for mid term exams he is traveling cross country pitching his own bottled water that he says has the power to change the world.
The latest product from corporate America comes from a baby faced University of Pennsylvania sophomore who shares a room with three other roommates. Today he is in Anaheim, California at a health foods trade show pitching his Give water brand to the big wigs from the likes of Pepsi and Coke.
The bottles come in different colors and a dime from each bottle sold goes to charity. Orange helps the fight against muscular disorders, pink is for breast cancer research, green goes to the environment and blue helps children fight AIDS.

