American Morning

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July 4th, 2011
12:45 PM ET

Nathan's hot dogs: Marketing geniuses?

Later today, we'll get to watch one of the great traditions of the Fourth of July: The Nathan's annual hot dog eating contest at Coney Island. But this contest is about a lot more than fun in the sun.

CNN's Allan Chernoff explains why Nathan's annual hot dog eating contest at Coney Island is a marketer's dream.

Filed under: July 4th
July 4th, 2011
10:28 AM ET

Preview: Tonight's 38th Boston Pops Independence Day spectacular

Every year, over 500,000 people pack Boston's Charles River Esplanade to watch one of the most amazing fireworks displays in the country: the Boston Pops Fireworks spectacular and concert.

Keith Lockhart, conductor for the Boston Pops Orchestra, joins American Morning today to talk about the show and the performers that we can look forward to seeing this evening.

Filed under: July 4th